Since there are a lot of companies vying to get their share of website audience, one easy fix to this problem that web developers could do is to leverage push notifications. Thanks to the plethora of plugins available in WordPress, even a layman can use plugins to implement Push Notification without relying on web developers. These notifications keep the visitors updated and informed regarding what’s upcoming or new offered in your site. You can either hire a reputed word press developer or with a little WordPress knowledge, you can use plugins to implement this functionality in-case you are using WordPress website. You can send these notifications directly to the reader’s mobile phone or desktop. This is one of the powerful ways to stay alive in the eyes of your audience and add value through content. WordPress Push notifications come as a catalyst to enhance the user experience. These minute reminders remarkably boost your web traffic and leads to higher sales conversion rates.
As you read on, you will acquire familiarity with push notifications, its advantages and disadvantages and how you can use them on your site or blog.
What is Push-Notification?Push notifications have been in use since a long time. Earlier the push notifications have been confined to the mobile app, but later due to some technological up gradation, such push up notifications could be sent from a WordPress based site or for that matter any WCM directly to the readers on mobile or desktop. One of the advantages of using a wordpress site though, is you can do it yourself.
Here are some of key elements you can leverage Push Notifications to gain maximum business mileage:
- Upcoming Events
- Press Releases
- Product Launch
- Deals of the season
Advantages of opting for push notifications:
Communicate as you publishNo need to draft long newsletter or press release to inform your customers. Push notification allows you to do this instantly. People like fresh updates, and push notifications does just that. This fresh updates keeps visitors informed about you businesses or content that matters to them. This is turn helps drive more engagement and better brand recall.
Prod your readers to keep revisiting through interesting contentIt’s a fact that the audience will show interest in those things that they are familiar with This is true for both new and returning visitors. Pushnotifications allows you achieve this by constantly touching base with your visitors, prospects or repeat customers. It might also drive impulse sales to your pipeline. Just be cautious. Do not spam
Better opt-in ratesAs compared to email opt-in rates, push notifications have better opt-in rates. Some companies have realized that their opt-in rates with push notifications are 10 X more than email. Unlike emails, where you have to enter details to subscribe, Push0notifications eliminates these hassles and with just a click your visitors are all set to get fresh and timely updates.
Zero-onboarding cost: Just plug and playPush notification are very easy to set up in Word Press. This functionality can be down loaded in your site by downloading a plug-in.There are a few push notification plug-ins which can be down loaded directly from the WP store.
- Chrome push notifications
- Push Crew 4
- Push assist
Do you have more information to share on Push Notifications? We would be happy to hear. Please share your thoughts and views in the comments section below or write to us at firstname.lastname@example.org