Businesses spend $24 Billion every year
With more than $24 Billion spent every year on Web development
by businesses world over, it comes as no surprise why web development companies are springing across country. This blog post is the not one where we would assert or sell our services passively, but we will deliberate on the topic from all angles.
Why need a website today?
A website is the 21st century equivalent of a home address: you’ve just got to have one. It is the flag that symbolises you; it’s the billboard that tells the world what you are about. Having a website is just about essential nowadays, especially if you are a business owner. Just like your shopfront has to be attractive and good looking in order to attract potential customers, your website must also be attractive, concise, and readable in order to be an effective marketing tool.Even though social media is king in today’s marketing landscape, the personal website has stood the test of time. Whether you are a freelancer or the owner of an established business practice, a dedicated website is absolutely essential in the information driven society that we live in.This situation has created a huge demand for professional web development services, especially in big metropolises like Mumbai and Bangalore. Right now, only a few pre-existing companies are offering web development services, none of which are appropriately tailored for the particular requirements of today’s business oriented websites. Therefore, if you are thinking about opening up a web development firm in Bangalore
, for instance, the time is just right for that!
Do extensive research before you take a plunge
Just because there is a demand for certain services does not mean that you will be able to just slide in the marketplace. There are a ton of things you need to consider before you open up shop and start offering web development services. Go through the following checklist of prerequisites that you should probably get in order before you get in to business. This is by no means comprehensive but as a place to start, this will definitely make your life a lot easier as the owner / operator of a brand-new web development firm in Bangalore.
- Do you have the relevant skillsets?
- What are the latest development methodologies that are gaining popularity? Can you maintain competitiveness?
- Do you have the requisite manpower to deliver in time?
- Do you have the required commercial licences for any development tools that you are using?
- Do you own the required hardware and software resources needed for your work?
- If you are bundling hosting services, do you have the proper subscriptions yourself?
- Do you have the relevant subscriptions to SEO tools?
- Do you have UI / UX expertise?
- Have you designed a pricing strategy?
These are just a few basic questions that you need to ask yourself right at the get go. Unless you can answer all of these questions satisfactorily, it might not be recommended to launch your web development company just yet. Wait a while, get your things arranged, and then revert back to the checklist when you are better prepared.
Market your services aggressivelyAlthough there is an urgent need of quality web development services in Bangalore and other developed markets, you will still need to spend a fair amount of time and resources on marketing your services. Since web development is a relatively new business, many traditional clients might not be entirely comfortable dealing with you simply due to the “abstract” nature of the service that you tender.What is more important, however, is that people are, by and large, unprepared about where to look for web development services. So make sure that you maintain a robust social media presence and, and this almost does not bear mentioning, an attractive website of your own that prospective customers will be attracted to.
Also, do not discount traditional “offline” advertising avenues such as newspaper and radio advertisements. Flyers and bills are also surprisingly effective in spreading awareness about your services. You might also consider teaming up with other businesses who might find that it is in their interest to promote your business and vice versa.
Keep a diverse but rich portfolio handy To land a client, you must convince them that your services are worth spending money on. This means having at hand a pretty comprehensive repertoire of your services as testament to what you can deliver. This means creating a diverse portfolio of sample websites that a prospective client can go through to get an idea what you and your team of web development professionals in Bangalore are capable of.
Employ shortcuts only if time to market is a constraint Web development is a business. And like any business, it is okay to cut a few corners as long as it does not significantly affect the end product that you deliver to your client. This means using templates, stock designs, and pre-made modules that you can readily incorporate into a project. Often, these templates and modules are not free, so you need to have an active subscription to these services. This way, you can significantly cut down on the time needed to deliver the finished product and also spend your time and resources on ensuring that the final product is something that both you and the client will be satisfied with.